Future
View Clean Birth Kit Project Version 1.0.1 (CB-Kit Pro)
Social Project Theme: Targeting Facility Births for Bigger, Cheaper Impact
Budget:
(USD) $350,000 - $750,000
April 2014
April 2014
Target
Areas:
Infant health;maternal health; Technology; Social enterprise
Summary
Future View Green Initiatives (FVGI) in partnership with Afripharm Medicals; Irem Bright and BIP Consulting is fashioning a Clean Birth Kit – CB-Kit Project alongside with Guide to Immunization and Answering Questions Mothers/Individuals Ask about Exclusive Breastfeeding. We are among the only for-profit socially oriented companies targeting the untapped market of health institutions with essential low-cost high quality basic clean birth commodities, giving us important and scalable access to under-privileged women in our locality. Our social innovative distribution model combined with our less than $5 Clean Birth Kit, saves lives and changes lives one product at a time.
The
Problem
In most of our
hard-to-reach rural areas in Nigeria or a crisis or refugee situations (internally
displaced persons, IDPs) as we are currently experiencing in some parts of Nigeria,
almost always three in five women of child-bearing age is most likely to be
pregnant or about getting pregnant. Displacement, Wars and natural disasters
put these women and their babies at risk because of lack of medical support/access
to adequate healthcare supplies/deliverables, compounded in many cases by
trauma, malnutrition or disease, and exposure to violence. Future View Green
Initiatives and Afripharm Medicals Ltd is seeking to make mother-hood as safe
as possible during crisis situations by providing care both to the mother/new
baby before, during and after childbirth.
Our Proposed Solution:
FVGI’s (and Afripharm
Medicals Ltd) Clean Birth Kit Pro
(CB-Kit Pro) can mean life or death for a pregnant mother/woman and her
baby. By providing at least the most basic (simple) essentials, the CB-kit Pro
helps pregnant women who are unable to get to a health facility on a crisis or
emergency situation.
Our
landmark $5 clean birth kit contains simple tools recommended by the World
Health Organization (WHO) that ensure sanitation and sterility in facilities at
the time of child-birth. By providing the “6-Cs” “Six Cleans" (Clean
Hands, Clean Perineum, Clean Delivery Surface, Clean Cord Cutting and Tying Instruments,
and Clean Cutting Surface). The Afripharm kit saves the lives of mother and
baby, giving them a happy, healthy, infection-free start to a new life. We resourcefully
market products through an established network of local hospitals, pharmacies,
clinics and non-governmental organizations. By setting up conventional and social
supply chains for local manufacturing (in view), costs are kept low, while
educational and economic opportunities are created for women, who package and
use our products.
“WHAT
IF Scenario” - Inspiration:
What if ALL rural women
were linked to essential channel of care and access to Health Information to
improve Mother and Child Health: Information to improve child immunization and answering
ALL the possible questions Everyday Mothers/individuals ask about Exclusive
Breastfeeding (EBF)?
Impact: How our Project Work
How this solution makes a difference.
Afripharm
and FVGI aims to be the leading regional and national provider of women’s
health and livelihood solutions, using our for-profit approach and our “for
women by women” philosophy to develop low-cost, life-saving, appropriate
technology designed to meet the unique needs of women in resource-poor
settings. Objectives include, but not limited to:
-
Generate predictable, sustainable revenue (recurring monthly sales of our
low-cost products to a large market)
-
Efficiently reach women even in remote communities (strategic, established social
distribution channels)
-
“Co-create” products with stakeholders (drive new sources of profitability and
business opportunity) By bringing 10 million products to the market over the
next 10 years, Afripharm/FVGI expects to impact approximately 20 million lives
(woman and families) by 2020.
Mail us for detailed business proposal and feasibility outline: futureviewgreeninitiatives[at]gmail.com
afripharm.medicals[at]gmail.com
The full detail business expression covers the following areas:
Impact: The impact of our work and projected future impact.
Impact: How our Project Work
How this solution makes a difference
Sustainability
Financial
Sustainability Plan:
Our (FVGI) solution's
plan to ensure this initiative's financial sustainability?
Marketplace:
Who else is addressing the problem outlined here? How does the proposed project
differ from these approaches?
Our Team
Innovation
How our innovation
model is distinct from any other organization in our field
Our operating
environment and internal organizational factors that make our innovation a success
How we constantly
innovate in light of (potential) external challenges, or our growth plan?
Our Business Model/Organization Country
Categories along the
health continuum we are covering:
Prevention,
Intervention.
Stage that best
applies to our solution:
Restructuring
Start-up and Scaling up (growing impact on a regional and/or National scale)
Core strategies of our
business model:
Approaches
to behavioral change at the individual level, Patient-centered design,
New/redefined roles for healthcare service provision, New approaches to
distribution of health products and services.
Most relevant tools we
are using to implement the strategies outlined above: Technology,
Innovation, Education and training.
Our value proposition:
Who is our
customer(s)?
Adopted Approaches to
Reach our Customers
Our
primary activities
Other
challenges
Our growth strategy
going forward
What makes our
business "ready" for growth?
What are your key
growth objectives?
Our key growth
objectives
Our Social Impact
What methods for
quantification of social impact we are applying?
Can our solution work
in other geographies or regions? If so, where?
What is our projected
impact over the next 5-10 years?
Our Sustainability: Our current financing
strategy
Share of revenue
generation in total income of organization: 100%
Direct
sales to patients or other beneficiaries (in percent)
We are a "B2B"
(business-to-business) company selling to institutions
Prospective Sources
of sales:
Friends and family, Individuals, Private businesses, government/and
non-government institutions, social/civil society organizations.
Licensing fees, e.g.,
for technology/franchise model: 0%
Our revenue
generation strategy in more detail
How we can sustain
funding over the next 5-10 years:
Mail us for detailed business proposal and feasibility outline:futureviewgreeninitiatives[at]gmail.com
afripharm.medicals[at]gmail.com
Project
Leader
Future
View Green Initiatives (FVGI)
A
Future View Mother and Child Care Initiatives
Irem
Bright Chimezie – Fellow Global Citizen
Nigeria.
Irem Bright has a versatile
hands-on experience in the emerging Nigeria’s/Africa's Health Market with
innovative social entrepreneurial role of helping to shrink high Mortality
Rates (MR) from common preventable illnesses like malaria, measles and
pneumonia by addressing key breakdowns in the essential drugs supply chain
that, if resolved, could supply and distribute high quality low-cost
life-saving essential medicines to those in need.
He is the
President/CEO of Afripharm Medicals, an organization that samples need-based
approaches to Supply Chain Management with the goal of ensuring that Nigerians
have access to the RIGHT Medicine in the RIGHT Quantity and Condition at the
RIGHT Time and Price.
Bright intends to scale-up his
distribution network across Sub-Saharan Africa as well as roll out a Mobile
Health Information System for the country/continent.
