Afripharm - Future View Clean Birth Kit Project Version 1.0.1

Future View Clean Birth Kit Project Version 1.0.1 (CB-Kit Pro)

Social Project Theme: Targeting Facility Births for Bigger, Cheaper Impact

Budget:  (USD) $350,000 - $750,000
April 2014

Target Areas: Infant health;maternal health; Technology; Social enterprise

 
Summary

Future View Green Initiatives (FVGI) in partnership with Afripharm Medicals; Irem Bright and BIP Consulting is fashioning a Clean Birth Kit – CB-Kit Project alongside with Guide to Immunization and Answering Questions Mothers/Individuals Ask about Exclusive Breastfeeding. We are among the only for-profit socially oriented companies targeting the untapped market of health institutions with essential low-cost high quality basic clean birth commodities, giving us important and scalable access to under-privileged women in our locality. Our social innovative distribution model combined with our less than $5 Clean Birth Kit, saves lives and changes lives one product at a time.

The Problem

In most of our hard-to-reach rural areas in Nigeria or a crisis or refugee situations (internally displaced persons, IDPs) as we are currently experiencing in some parts of Nigeria, almost always three in five women of child-bearing age is most likely to be pregnant or about getting pregnant. Displacement, Wars and natural disasters put these women and their babies at risk because of lack of medical support/access to adequate healthcare supplies/deliverables, compounded in many cases by trauma, malnutrition or disease, and exposure to violence. Future View Green Initiatives and Afripharm Medicals Ltd is seeking to make mother-hood as safe as possible during crisis situations by providing care both to the mother/new baby before, during and after childbirth.

Our Proposed Solution:

FVGI’s (and Afripharm Medicals Ltd) Clean Birth Kit Pro (CB-Kit Pro) can mean life or death for a pregnant mother/woman and her baby. By providing at least the most basic (simple) essentials, the CB-kit Pro helps pregnant women who are unable to get to a health facility on a crisis or emergency situation.

Our landmark $5 clean birth kit contains simple tools recommended by the World Health Organization (WHO) that ensure sanitation and sterility in facilities at the time of child-birth. By providing the “6-Cs” “Six Cleans" (Clean Hands, Clean Perineum, Clean Delivery Surface, Clean Cord Cutting and Tying Instruments, and Clean Cutting Surface). The Afripharm kit saves the lives of mother and baby, giving them a happy, healthy, infection-free start to a new life. We resourcefully market products through an established network of local hospitals, pharmacies, clinics and non-governmental organizations. By setting up conventional and social supply chains for local manufacturing (in view), costs are kept low, while educational and economic opportunities are created for women, who package and use our products.

“WHAT IF Scenario” - Inspiration:

What if ALL rural women were linked to essential channel of care and access to Health Information to improve Mother and Child Health: Information to improve child immunization and answering ALL the possible questions Everyday Mothers/individuals ask about Exclusive Breastfeeding (EBF)?

Impact: How our Project Work

 

How this solution makes a difference. 
 

Afripharm and FVGI aims to be the leading regional and national provider of women’s health and livelihood solutions, using our for-profit approach and our “for women by women” philosophy to develop low-cost, life-saving, appropriate technology designed to meet the unique needs of women in resource-poor settings. Objectives include, but not limited to:

- Generate predictable, sustainable revenue (recurring monthly sales of our low-cost products to a large market)

- Efficiently reach women even in remote communities (strategic, established social distribution channels)

- “Co-create” products with stakeholders (drive new sources of profitability and business opportunity) By bringing 10 million products to the market over the next 10 years, Afripharm/FVGI expects to impact approximately 20 million lives (woman and families) by 2020.

Mail us for detailed business proposal and feasibility outline: futureviewgreeninitiatives[at]gmail.com

afripharm.medicals[at]gmail.com

The full detail business expression covers the following areas:

Impact: The impact of our work and projected future impact.

Impact: How our Project Work

How this solution makes a difference

Sustainability

Financial Sustainability Plan:

Our (FVGI) solution's plan to ensure this initiative's financial sustainability? 

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

 

Our Team

Innovation

How our innovation model is distinct from any other organization in our field

Our operating environment and internal organizational factors that make our innovation a success

 

How we constantly innovate in light of (potential) external challenges, or our growth plan?

 

Our Business Model/Organization Country 

Categories along the health continuum we are covering:

Prevention, Intervention.

Stage that best applies to our solution:

Restructuring Start-up and Scaling up (growing impact on a regional and/or National scale)

Core strategies of our business model:

Approaches to behavioral change at the individual level, Patient-centered design, New/redefined roles for healthcare service provision, New approaches to distribution of health products and services.

Most relevant tools we are using to implement the strategies outlined above: Technology, Innovation, Education and training.

Our value proposition:

 

Who is our customer(s)?

 

Adopted Approaches to Reach our Customers

Our primary activities  

Other challenges   

Our growth strategy going forward

What makes our business "ready" for growth?

What are your key growth objectives?

Our key growth objectives

Our Social Impact

What methods for quantification of social impact we are applying?

Can our solution work in other geographies or regions? If so, where?

What is our projected impact over the next 5-10 years?

Our Sustainability: Our current financing strategy

Share of revenue generation in total income of organization: 100%

Direct sales to patients or other beneficiaries (in percent)

We are a "B2B" (business-to-business) company selling to institutions

Prospective Sources of sales: Friends and family, Individuals, Private businesses, government/and non-government institutions, social/civil society organizations.

Licensing fees, e.g., for technology/franchise model: 0%

Our revenue generation strategy in more detail

How we can sustain funding over the next 5-10 years:

Mail us for detailed business proposal and feasibility outline:futureviewgreeninitiatives[at]gmail.com

afripharm.medicals[at]gmail.com

Project Leader

Future View Green Initiatives (FVGI)

A Future View Mother and Child Care Initiatives

Irem Bright Chimezie – Fellow Global Citizen

Nigeria.

Irem Bright has a versatile hands-on experience in the emerging Nigeria’s/Africa's Health Market with innovative social entrepreneurial role of helping to shrink high Mortality Rates (MR) from common preventable illnesses like malaria, measles and pneumonia by addressing key breakdowns in the essential drugs supply chain that, if resolved, could supply and distribute high quality low-cost life-saving essential medicines to those in need.

He is the President/CEO of Afripharm Medicals, an organization that samples need-based approaches to Supply Chain Management with the goal of ensuring that Nigerians have access to the RIGHT Medicine in the RIGHT Quantity and Condition at the RIGHT Time and Price.

Bright intends to scale-up his distribution network across Sub-Saharan Africa as well as roll out a Mobile Health Information System for the country/continent.